Symbols and signs penetrate our subconscious with such ease that we hardly notice that they have become a part of our social and personal fabric. This is part of the concept that a group of visual artists will continue to strive to spread today at S:2F2 in Nicosia.
The concept is part of the project Postcards from Cyprus and the group of visual artists are collectively known as 242. Postcards from Cyprus has been going for the last three years. It initially came about from the critical stance that 242 took to the current socio-political situation of Cyprus, since the financial crisis of 2013 and the aftermath caused by the collapse of the banking system.
Over these three years, 242 have used and reinvented new concepts from numerous industrial signs that came down from bankrupted business as a result of the financial crisis. They also twisted the meanings of these signs to create new names that promote the critical view of the current situation on our island. A view which touches on consumerism, greed and megalomania.
The latest work to come to light tonight, uses touristic images from Cyprus in juxtaposition with the text ‘care for u’ which is a twister of the supermarket Carrefour sign, which recently closed its doors in Greece and Cyprus due to financial difficulties.
Speaking about this work, 242 said “the new juxtaposition of word and image smirks at the viewer and confirms that Cyprus cares for you. It is a paradox as well as a huge antithesis of semasiological meanings, which can extend to various other interpretations.”
Postcards from Cyprus
Group exhibition. Opens November 15 at 7pm until December 1. S:2F2, Irakleous 7A, Nicosia. Tuesday-Friday: 5pm-8pm. Tel: 22-430407