Shortly before the most fairy-tale holiday of the year arrives, ALPHAMEGA Hypermarkets and MITSIDES company presented on Tuesday (28/11) the creation of the sweetest recipe, made with dreams and wishes for children battling cancer or similar conditions.
For the 2nd consecutive year, ALPHAMEGA Hypermarkets and the MITSIDES company invite us to smile with optimism and show all children in need that holidays, hope and dreams still exist.
Specifically, until January 3, 2018, with the purchase of every item of MITSIDES flour from any ALPHAMEGA Hypermarket, a contribution of 10 cents will be made to the Pancyprian Association for Children with Cancer ‘One Dream, One Wish’ so that as many wishes and desires of children with cancer as possible come true.
“Our dream is, through MITSIDES flour packs available at ALPHAMEGA Hypermarkets, to make as many wishes come true for one more year and offer joy and relief to children with cancer and their families,” Corporate Social Responsibility director at ALPHAMEGA Hypermarkets Elina Theodotou said.
MITSIDES’ Marketing Executive Stephania Mitsides said the company’s flour doesn’t just make confectionery, but also dreams, by fulfilling the wishes of children of the ‘One Dream, One Wish’ association.
Urging the public to embrace the effort this year, too, Mrs Mitsides said that “by buying MITSIDES flour, we make sure the ‘smell’ of Christmas really reaches the families of children suffering so unjustly from cancer”.
Both ALPHAMEGA Hypermarkets and the MITSIDES company promised to stand by the side of the children suffering from any form of cancer through their Corporate Social Responsibility programme. Both companies expressed the wish for “this new year to eradicate this disease and see all children enjoy the sweet moments of life without pain”.
‘One Dream, One Wish’ association chairman Yiorgos Penintaex, on behalf of children with cancer and their families, thanked ALPHAMEGA Hypermarkets and the MITSIDES company for their continued support.