evian® joins forces with Chiara Ferragni and creates a new iconic evian® Limited Edition collection. A decade after the brand’s first fashion design collaboration with Christian Lacroix, 2017 marks a new era for the now iconic evian® Limited Edition series. The brand is bringing a refreshing new look to its latest collection thanks to Chiara Ferragni brand playful attitude.
Her Limited Edition evian® collection designs incorporate the emblematic motif that Chiara has made famous through her own eponymous CHIARA FERRAGNI label. She also adds four exclusive new evian® icons inspired by the brand’s story. These include star-topped mountains representing the French Alps, a bottle-crossed heart, a water-infused star and a droplet of pure evian natural mineral water. Her free-spirited, youthful design embodies the iconic evian® “Live young” state of mind and exudes her own playful sense of fashion.
“I’m very happy to join evian® family in this new adventure. I love to create something that it’s totally different from what I usually do with my brand, filling with new elements my label imaginary”, says Chiara Ferragni.
“evian is a playful and chic brand wanting to get the most from life. Values which we believe Chiara Ferragni truly embodies. We love Chiara’s fresh and playful attitude and it was clear from the very beginning that both brands share the same ‘Live young’ spirit.”, says Veronique Penchienati.
The evian® x CHIARA FERRAGNI Limited Edition bottle designs will be available in glass bottles (75cl) and will be available in selected selling points from November 2017. Official import representative of evian® in Cyprus is IPH, Iakovos Photiades Foodstuff Suppliers LTD, www.iph.com.cy