SELLING clothes by the kilo is being used by one Nicosia store to help its customers fight the crisis.
The idea has been introduced by Elena and Costas Papaioannou, at their KE & MI Fashion store in Lakatamia, Nicosia, which opened on June 15, after seeing this concept in action in other European countries hit by the economic crisis.
“While traveling to England, Germany, France, Greece and other countries in Europe, we saw that they were selling clothes by the kilo,” Elena said.
The family thought this idea would also work in Cyprus after the recent economic decline.
“Other countries adopted this idea after the crisis hit, for example, Greece started selling clothes in this way two years ago,” she said.
The shop sells clothes of all sizes and fashion for women and men. The standard price is €20 per kilo but some items can be sold for around €15, if their retail price is less.
Selected clothes are weighed and accordingly the price is set, for example, if the total weight is 500 grams then the customer is charged €10.
Papaioannou said the couple tries to sell clothes at the best prices.
“Clothes are imported from Germany, Italy, France, Holland, Switzerland and England. We can sell them cheaper because they come from factories that have old stock or are closing down,” she added.
“People of all ages may leave with two bags full of clothes and only pay €20. Some of them can’t believe it and are very happy when they leave,” Papaioannou said.
The shop was advertised in the neighborhood but word of mouth has been the most powerful drive for customers.
“Since last Saturday many people have told us they had heard about the shop from friends or neighbours so we have very few pieces of clothes left.
“We get a new shipment every Saturday so everyone can get the chance to buy clothes by the kilo,” Elena added.
KE & MI Fashion is located at 281 Archbishop Makarios Ave in Lakatamia. For more information call 96 582530 or visit the facebook page http://alturl.com/4mfdi