By Stefanos Evripidou
MORE THAN half of British holidaymakers visiting Cyprus confused the island with Greece, revealed a study by British Airways on the geographic awareness of the former colonial power’s subjects.
According to an article in the Daily Mail, despite Britain having a long and tumultuous relationship with its former colony, the majority of holidaymakers coming to Cyprus don’t really know where it is.
When shown a map, 53 per cent of Britons booked to go to Cyprus thought it was part of mainland Greece while just under a half thought Turkey was in the Ukraine.
Almost a quarter of those heading to Spain thought it was geographically located in France while 14 per cent of people looking for French resorts pointed towards Belgium.
The same figure confused Italy with Belarus while 24 per cent of those visiting Ireland thought it was in Spain.
Overall, a third of respondents admitted they found it difficult to pinpoint where they went on holiday.
Claire Bentley, representing British Airways Holidays, which conducted the survey, told the Daily Mail: “It is surprising to think that people are prepared to spend their hard earned wages on a holiday, without researching something as important as its location.”
The key factor in booking a holiday appeared to be the temperature for 65 per cent of Britons, while local attractions came a close second (61 per cent).
Just over half of respondents said accommodation is an important factor when booking a holiday, while 48 per cent were attracted to a hotel’s facilities.
Around 47 per cent were concerned about the currency used at their holiday destination, while 24 per cent wanted a decent swimming pool, 34 per cent wanted easy access to a beach, and 10 per cent wanted a decent pub.
Four in ten people admitted they often travelled to a holiday destination not knowing much about where they are going, not researching cultural differences, or bothering to locate their intended destination on a map.
Seven in ten people realised they should be more knowledgeable about their holiday destinations in the future, said the Daily Mail.