Cyprus Mail

Beware phony job ads

Enough is enough. While Cyprus’ economy is indeed struggling and unemployment increasing, it’s time people knew what they are up against when it comes to all the jobs posted by local recruitment agencies. Some of these jobs in Cyprus posted online are real, and many are not.

Why would they post ‘fake ads’ online? Here are two very simple and strategic reasons:

Firstly: they entice jobhunters to apply and thereby leave their resume and credentials. This then allows the recruitment agency to increase their database of human resources and lets them boast how large their database is when employers do come looking for personnel.

Secondly: for internet marketing and search engine optimisation purposes. The more content they post – either on their own website or on third party websites such as job-seeking portals – the more exposure they generate for their own company/brand and the better they rank on search engines such as Google.

Especially since they are using specific key words such as “jobs”, “Cyprus” “bank”, “Forex” or whatever other industry.

They might think it’s harmless and ultimately still helping, but in fact it is demoralising, sends out false hopes, wastes people’s time and is an unprofessional, if not illegal business practice.

Andy Kay

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