ROCK FM a local Cyprus based station commenced broadcasting in Limassol yesterday.
Station manager Agapios Georgiou said the radio station had been planning to expand into Limassol for some time and is hoping to establish Rock FM as the number one local station in the coastal town.
“There is a lot of competition from other very good radio stations in Limassol which will be good for us and make sure we strive to progress and deliver the best programmes we can,” he said.
As far as I know though, we are the only station to broadcast some shows in English – there is BFBS but I believe that is for the bases- there is huge potential for us.”
The station manager said there were many connections between Limassol and Paphos and as the towns are only half an hour away from each other, he believes this helps to create an ideal audience.
“We have something which is unique at Rock Fm and I think the people in Limassol will love it,” he said.
The radio station, he says, has managed to establish itself in the heart of the community in Paphos, “and that’s our aim for Limassol,” he noted. “We are also broadcasting in Pissouri on our new frequency on 89.2fm, so people there can now listen to us as well.”
Limassol will be given its own local feel, with local news and local events.
“Limassol will also eventually have advert breaks specific to their area and we are already in the process of organising our first events there. We plan to hold different events in different venues and obviously support local charities,” he said.
Rock FM also supports local charities and other philanthropic ventures and the same approach will be adopted in Limassol.
Rock FM was recently voted the number one radio station in the Paphos district in a CMR study- which found that 93 per cent of radio listeners chose it.
“It’s taken us ten years to get to where we are- it may take as long in Limassol, joked Georgiou, but we are now on the way.”
Rock FM is now broadcasting on 89.2 fm in Limassol- 98.5 in Paphos and 106.7 in Polis and Latsi.