THE CYPRUS Investment Promotion Agency (CIPA) has launched a ‘charm offensive’ to attract investors from the UK, Ukraine and India.
According to a CIPA press release, CIPA officers recently went on a global tour, visiting London, Donetsk, Luhansk, New Delhi and Mumbai, in an effort to restore Cyprus’ image as a reliable investment destination and attract foreign investment.
On a recent trip to London, CIPA director general Charis Papacharalambous was interviewed by production company Glude TV, which is preparing a video clip for Asian cinemas promoting the property market in Europe, including Cyprus.
He also met with Andrew Frazer, former managing director of the organisation ‘Invest in Britain’, as well as the chairman of FTI Consulting, which has been hired by CIPA to help improve Cyprus’ general image abroad.
Papacharalambous also held meetings with the managing executives of the British Venture Capital Association, with the aim of discussing possible future collaboration and promoting investment opportunities to its members.
The agency’s senior officer Lefteris Eleftheriou recently joined a mission by the Cyprus Chamber of Commerce and Industry (KEVE) to Ukraine, which presented the Donetsk and Luhansk Chambers with “the attractive features and comparative advantages of Cyprus as an investment destination”.
Eleftheriou elaborated on various fields in Cyprus where there are prospects of growth, such as shipping, energy, tourism, big development projects, the audio-visual industry, research and innovation, and professional services.
He also presented CIPA’s new branding concept: ‘Invest in Cyprus; Invest in Us’.
A CIPA delegation also participated in a KEVE mission to India, where the New Delhi Chamber was presented with Cyprus’ advantages as an investment destination.
The Cypriot delegates also met with members of the Indian media and the managing director of the Indian Film Industry Association.
Similar meetings were also held in Mumbai, mainly with agents of the audio-visual industry, aimed at broadening cooperation between the two countries.