Cyprus Mail

Promotion of Paphos in Israel and Sweden

By Bejay Browne

PAPHOS as a quality tourist destination will be further promoted at two International fairs this month.

A spokesman for the Paphos regional board of tourism said that concerted efforts were being made to ensure the coastal town’s attractions would be highlighted in two of the targeted potential growth markets.

Paphos will be represented in both Tel Aviv and Stockholm in the coming days with industry officials attending two prestigious events.

The spokesman said: “Israel was one of the expanding markets for Cyprus in 2013, with a 10 per cent increase over 2012 figures. We are aiming to promote Paphos as an all-year-round destination and hope to build on these figures.”

Representatives from the Paphos regional board of tourism and Paphos municipality, along with local hoteliers, will participate in an event to be held in Tel Aviv in Israel on February 11 and 12.

“We will also concentrate efforts to attract specific markets such as short term visitors, weddings, which are growing in popularity with Israelis, and special-interest tourism.

The second specialised event will be held in Stockholm in Sweden between February14-16.
“The Swedish market is a priority for Paphos and we are determined to increase this market.”

Paphos will have a dedicated booth at the exhibition and will be represented by the local tourism board, the Cyprus Tourism Organisation –CTO-hoteliers and representatives of golf resorts.

“There are already promising figures for the current winter 2013-2014 period from Swedish travelers. In particular, long term visitors and golfers are coming to Paphos.”

He concluded: “The prospect of market growth in general in Nordic countries is achievable and concerted joint efforts will continue unabated.”

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