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Fifty Shades of Grey rakes in $81.7 million on opening weekend

By Chris Michaud

Fifty Shades of Grey, the widely anticipated adaptation of the best-selling novel about a kinky relationship between a businessman and a college student, took in $81.7 million in ticket sales to soar to the top of US and Canadian weekend box office charts.

The film, which stars James Dornan and Dakota Johnson as the libidinous couple, far outpaced the No. 2 release, “Kingsman: The Secret Service,” which took in $35.6 million from Friday through Sunday, according to studio estimates.

Third place on the US Presidents’ Day holiday weekend went to the family-friendly The SpongeBob Movie: Sponge Out of Water, based on the popular television show about a talking animated sponge, which sold $30.5 million in tickets at US and Canadian theaters.

Fifty Shades got a boost from a Valentine’s Day opening after it was released earlier in the week in 57 foreign markets. It took in an additional $158 million overseas, for a global total of $240 million.

Early US screenings on Thursday night brought in $8.6 million, setting the scene for a record-breaking opening for any Presidents’ Day weekend.

Nick Carpou, president of domestic distribution for Universal Pictures, the Comcast Corp. Unit that released the film, said a combination of Valentine’s Day, a long holiday weekend and intense interest from smaller and mid-sized markets all helped drive the record numbers.

Pre-sale figures in southern states such as Mississippi and Kentucky reflected especially high interest. Sales in the northeast, being pummeled by another big winter storm, as well as in the south-central regions of the country, exceeded what might have been expected, Carpou said.

Kingsman, an adaptation of a popular comic series starring Samuel L. Jackson and Colin Firth about a spy agency’s training program and a global threat by a tech genius, received solid reviews and exceeded industry forecasts.

Rounding out the top five, the box office hit American Sniper took in $16.4 million, bringing its domestic haul to just over $304 million and making it one of the biggest hits of 2014-15. The Clint Eastwood-directed film is nominated for six Oscars, including one for Bradley Cooper as best actor.

The sci-fi film “Jupiter Ascending” was fifth with $9.4 million.

Kingsman: The Secret Service was released by 20th Century Fox, a unit of 21st Century Fox. The SpongeBob Movie was distributed by Paramount Pictures, a unit of Viacom Inc . American Sniper and Jupiter Ascending were released by Warner Brothers, a unit of Time Warner Inc.

The following are the top 10 movies at North American box offices for the three days starting Feb. 13, led by
Fifty Shades of Grey, according to studio estimates compiled
by Reuters.

1 (*) Fifty Shades of Grey……………….$81.7 million
2 (*) Kingsman: The Secret Service………..$35.6 million
3 (1) The SpongeBob Movie………………..$30.5 million
4 (2) American Sniper……………………$16.4 million
5 (3) Jupiter Ascending………………….$ 9.4 million
6 (4) Seventh Son……………………….$ 4.2 million
7 (5) Paddington………………………..$ 4.1 million
8 (7) The Imitation Game…………………$ 3.5 million
9 (8) The Wedding Ringer…………………$ 3.4 million
10 (6) Project Almanac……………………$ 2.7 million
Last week’s rank in parentheses. (*) = new release

CUMULATIVE TOTALS
American Sniper………………………….$304.1 million
The SpongeBob Movie………………………$ 93.7 million
Fifty Shades of Grey……………………..$ 81.7 million
The Imitation Game……………………….$ 79.7 million
Paddington………………………………$ 62.3 million
The Wedding Ringer……………………….$ 59.7 million
Kingsman: The Secret Service………………$ 35.6 million
Jupiter Ascending………………………..$ 32.6 million
Project Almanac………………………….$ 19.6 million
Seventh Son……………………………..$ 13.4 million



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