By Bejay Browne
EFFORTS are underway by local tourism officials to promote Paphos as an ideal destination for domestic travellers to encourage them to holiday in the district this year.
Paphos is actively taking part in this weekend’s tourist exhibition ‘Taxidi’ (journey) which opens in Nicosia on Friday and continues until Sunday, according to Nasos Hadjigeorgiou, the head of the Paphos regional board of tourism.
“Along with hoteliers, we are promoting the district as a quality tourist destination to attract locals and foreign visitors. We are encouraging residents to spend the summer holidays in Paphos this year. We are also trying to attract visitors not just for August, when most locals take their break, but also to highlight Paphos as an excellent short-break destination.”
Hadjigeorgiou said that Paphos district has much to offer as a quality destination, with numerous activities, all sorts of accommodation from agro tourism to five star luxury hotels, beautiful rural areas and clean waters.
“Paphos is well known for its pristine beaches, beautiful nature, rich cultural heritage, high quality accommodation and a wide range of activities and experiences. We have twelve blue flagged beaches, a quality coast award and accommodation to suit any budget.”
He said that so far, there is no indication as to where locals will holiday this summer, as many leave booking a break until the last minute.
“Because of the competitive prices of the airlines flying to neighbouring countries, some people prefer to travel overseas rather than stay on the island. We will have a better idea in May as to relevant figures.”
The tourism head added that this year, they are working more closely with the ‘Pafos 2017’ cultural capital campaign that will also be represented at the Paphos exhibition stand. “We are working to promote the title and to provide information about upcoming 2017 events,” he said.
He noted that information concerning special hotel packages for local residents as well as promotion material about cultural events and activities in Paphos will be available at the stand.
This will include information regarding this year’s opera, the seventeenth for the ‘Pafos Aphrodite Festival’, which will present Gioachino Rossini’s popular ‘La Cenerentola’ (Cinderella) which will take place in the harbour on September 4, 5 and 6.
The holiday promotion’s slogan is: “Summer in Paphos … unique choices, unique moments – visit Paphos and get to know our island,” said Hadjigeorgiou.