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British singer Alesha Dixon filming in Paphos

Singer Alesha Dixon in a First Choice promo shot

By Bejay Browne

Alesha Dixon has teamed up with First Choice holidays and has been spotted in Paphos filming for her new music video.

The Britain’s Got Talent judge is filming the video for her new summer single The Way We Are at a number of locations and First Choice resorts in Paphos, according to the all-inclusive holidays’ website.

Spotted at the Sea Caves area in Paphos over the weekend, the pop star, in a first for the UK, is filming three different endings to her video and will let fans choose which one is used by voting on the First Choice website from May. The move is part of the company’s ‘Summer of Music’ campaign, for which she is the Music Headliner for 2015.

The single is Alesha’s first offering since 2010, and the website quotes her as saying: “Music is such an important part of any holiday whether it’s listening to the latest summer tracks by the pool or turning on the tunes as you get ready for a night out. So I’m delighted to be headlining First Choice’s Summer of Music and helping to give holidaymakers the ultimate soundtrack to their summer.

“I can’t wait to get out to Cyprus to film the video for my new single The Way We Are and hope everyone will get involved in choosing the perfect ending in May. I can’t wait to see which one you pick.”

Music lovers can create their own ‘soundtrack’ to their holiday using the ‘Summer of Music Playlist Generator’ on the First Choice website. Created in association with Spotify, the generator uses a bespoke formula to pick tracks for every stage of the holiday.

Head of Music in First Choice resorts, Luke Gaskins is quoted as saying that the campaign is designed to remind people that with a First Choice holiday the food, drinks, activities and now the music are all included.



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