LARNACA municipality is developing a new system for sun beds and umbrellas at its beaches this summer in a move expected to boost revenue, offer more jobs and introduce a fair pricing system.
By the end of June, the city will no longer depend on private companies to pay the municipality a fixed rent but have ordered 2,500 new beds and 1,200 umbrellas of their own that will have the municipality logo, costing about €400,000, according to municipality accounts inspector Yiorgos Frangeskou.
The investment is estimated to reap about €1m in revenue as opposed to the €120,000 they used to receive in rent.
Visitors will pay €2.50 per bed, keeping the price the same as before, to a member of staff that will make the transaction on a tablet. The move is expected to reduce the common practice of people placing their towels on the bed early in the day to save themselves a spot, only to turn up hours later.
During the summer about 40-60 people will be hired under the condition that they are currently unemployed. “We want this to be a social contribution,” offering people some income for a few months Frangeskou added.
Kastella beach is excluded as it is currently under a private contract.
Popular beaches such as Mackenzie and Finikoudes will allow people to take their own beds or mats, as it is not mandatory for people to hire one from the municipality.
The municipality plans to expand the system to enable a fully online use on which visitors could reserve a bed online.