Cyprus Mail
Business

Cypriot companies neglect marketing, survey shows

The majority of Cypriot companies do not invest enough in marketing according to a new survey published on Thursday.

The islandwide survey – the first of its kind in Cyprus – was carried out by the Cyprus Institute of Marketing (CIM) and the Cypronetwork group, which polled around 400 companies in the sectors of services, trade, industry and construction.

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