Cyprus Mail
Entertainment Tech & Science World

Apple bows to Taylor Swift on paying for all music streaming

Taylor Swift poses with her awards during the 2015 Billboard Music Awards in Las Vegas

Apple Inc reversed its policy and said it would now pay artists during free trials of its new Apple Music streaming service, after pop star Taylor Swift said she would hold back her latest hit album “1989” from the service.

Apple is offering users a three-month trial of its new service and had said it would not pay artists for the use of their music during that time.

Apple senior vice president Eddy Cue announced the change of heart through Twitter (@cue).

“We hear you @taylorswift13 and indie artists. Love, Apple,” Cue tweeted.

Swift, 25, said in a Tumblr post on Sunday that she would hold back her album as she found Apple’s policy of not paying artists during free trial shocking and disappointing as it would hurt young artists just starting out.

After the backflip from Apple, she turned to Twitter to thank both Apple and her supporters, telling her 59 million Twitter followers: “I am elated and relieved. Thank you for your words of support today. They listened to us.”

Swift has fought with music streaming services before. She pulled her entire catalog of music from online streaming platform Spotify last November and refused to offer “1989” on streaming services, saying the business had shrunk the numbers of paid album sales drastically.

However she has supported Apple’s drive to supplant advertising-based free streaming services with one funded by user subscriptions.

An Apple spokesman confirmed Cue’s tweets and that the company would pay artists during the three-month trial period.



Related posts

New fighting flares over Nagorno-Karabakh as Aliyev warns against Russian involvement

Reuters News Service

Man critical after shark attack at Australia’s Great Barrier Reef

Reuters News Service

Archbishop Pizzaballa appointed Jerusalem Patriarch

Reuters News Service

Turkey extends exploration in disputed Mediterranean area to November 4

Reuters News Service

France recalls envoy after Turkey scolds Macron over Muslims

Reuters News Service

Britain records 23,012 new COVID cases on Saturday

Reuters News Service