ONE of Greece’s top broadcasters, Alpha TV, has applied to set up shop in Cyprus, the radiotelevision authority confirmed on Thursday.
The regulator now needs to evaluate the application in a meeting expected to take place soon, and according to reports, should it be approved it will begin to broadcast from the beginning of January.
Called ‘Alpha Cyprus’ it has three shareholders from Greece, daily Phileleftheros said and will be housed in the same building where daily Alithia is published, in Latsia.
Alpha TV is one of the Greece’s top channels and has an agreement with Cyprus’ Sigma channel to air some of their programmes.
The high calibre channel will undoubtedly bring pressure to the island’s competing stations, while reports say the agreement between Sigma and Alpha is unlikely to be renewed when it ends at the end of this year.
If Alpha Cyprus’ application is approved, the new channel is expected to open up new jobs, particularly for journalists and cinematographers, while it will air news bulletins and programmes that will be prepared from Cyprus.
Rumours on the new channel have been circulating for months now, while the authority’s chairman Andreas Petrides had previously told the Cyprus Mail the channel had enquired about setting up back in April.