GOING PLACES TOGETHER – QATAR AIRWAYS LAUNCHES NEW GLOBAL BRAND CAMPAIGN
Skytrax Airline of the Year inspires passengers to reach for their dreams with its new customer-centric brand campaign
Qatar Airways launched on 9th December its new global brand campaign and tagline – Going Places Together – at a press conference in New York, USA. This is a new and fresh direction for the airline, which has developed a messaging strategy to reflect its evolution as a brand and its role as a leader in the airline industry.
The Going Places Together campaign plays on the theme of achieving great things together whether for work, for family or for adventure, and encourages passengers to take journeys that will help them achieve their dreams and ambitions.
“Today’s brand launch highlights a new era in our airline’s journey,” said Qatar Airways Group Chief Executive, His Excellency Mr. Akbar Al Baker. “Whilst it’s true that we are taking more people on more aircraft to more destinations as we continue to grow, we also recognise that travel itself has changed; it has become a process of enrichment, of self-discovery, of life-changing moments and fulfilling ambitions. We hope that our new campaign will inspire more people to embark on their own personal journey, exploring new places and opportunities, together with their friends, family or colleagues.”
One of the fastest growing airlines operating one of the youngest fleets in the world, Qatar Airways has adopted the emotive and modern brand campaign to reflect its core values as a contemporary and innovative company that is really going places and wants nothing more than to inspire its passengers to do the same.
Salam Al Shawa, Qatar Airways Senior Vice President of Marketing and Corporate Communications added, “Our new Going Places Together campaign captures the essence of our brand, which is all about inclusiveness and bringing people together for a better future. It also reflects our aims for the future, the ambition we have for our airline is the same ambition our passengers have for their own lives. We intend to achieve great things, and we want to be part of your journey as well.”
At the heart of the campaign is the concept of the airline connecting people both physically and emotionally with any of the 153 places on its global network on board one of its 173 state-of-the-art aircraft. The theme of connectivity extends to the warm welcome every passenger receives when they board a Qatar Airways flight from the friendly and helpful cabin crew who are hand-picked for their natural ability to make personal connections with every passenger they meet.
The new campaign debuted in Doha on 8th December with print adverts appearing in the airline’s home country newspapers, a sneak peek on its Arabic social media channels, and new brand outdoor advertising on its headquarters building. During the press conference in New York, the airline revealed the new Going Places Together television and print campaigns, which were very well received by the international media invited to the exclusive event. The new ads went live after the reveal, appearing on platforms such Times Square Billboards, New York Times, Financial Times, CNN, Qatar TV, Gulf Times and more.