Cyclists will for the first time take part in the annual charity event ‘Christodoula March’, and a digital campaign has been set up in the effort to collect money, it was announced on Tuesday.
The event, organised by the anti-cancer society in collaboration with the Bank of Cyprus will be held islandwide on April 17. With the slogan ‘Into battle’ the organisers aim to raise money for their fight against cancer.
The fundraiser is the biggest of its kind in Cyprus and has collected much needed cash over the years. In the last few years, the annual amount collected ranged between €750,000 and €850,000, according to the charity. “Despite the difficulties faced by Cypriot society, people strongly support the association’s work,” anti-cancer society chairman Adamos Adamou said at a news conference.
Marches take place on Sunday April 17 in Nicosia, Larnaca, Paphos, Famagusta and Polis and in Akrotiri on April 10.
In Nicosia, the Cyprus Cycling Federation is one of the organisers, and for the first time young and old cyclists will take part in addition to those on foot.
The march starts from Arodafnousa palliative care centre at 10.30am and ends at the municipal park in Ayios Demetrios where participants can enjoy a music programme and healthy bites at 2.30pm.
Walking and cycling are not the only activities of the annual charity event. Fundraisers will be held in the streets, squares, public offices, semi-public government institutions, banks, municipalities, companies, factories, hotels, schools, colleges, universities and communities, from April 4 until April 17, 2016.
Kiosks will be placed in central locations in cities and communities on Thursday April 14 from 6.30am to 6.30pm, and on Saturday April 16 fundraising will take place in large supermarkets.
The Bank of Cyprus has been a sponsor of the association since 1999 as part of their corporate social responsibility campaign. This year, the bank has created the digital campaign #stimaxi, which translates into ‘into battle’.
The campaign develops both online and offline, with a series of actions aimed at informing people, and collecting funds. A crowdfunding platform has been created to collect contributions, while social networks and the Internet are used to create an action movement for the fight against cancer.
Any user of Facebook is able to adjust the image of their profile, integrating into it the official badge of the #stimaxi campaign. To download the official Facebook badge of #stimaxi campaign one should visit the website www.stimaxi.com.cy. This website also has more information about the digital movement and explains how to make online donations.
The Cyprus anti-cancer society was established in 1971 and cares for patients at home and at its centres. The palliative care centres Arodafnousa and Evagoreio offer homeschooling care, psychosocial support, patient transfer and other support services. The services are offered free of charge to cancer patients in order to improve the quality of life at all stages of their disease.