MTN, for the 9th consecutive year, is organizing the 21 Days of Y’ello Care voluntary program whereas for 21 consecutive days, all employees or the MTN Group will work voluntarily for a greater purpose: to improve the quality of life in the country which they operate! This year, MTN will focus on internet safety and Cyberbullying.
The 21 Days of Y’ello Care program starts on the 1st of June and will be completed on the 21st June. During these 21 days, the plan includes several actions that are directly related to the proper use of the internet, as well as the support to the school for blind children and the special units in elementary school with technology equipment.
The 21 Days of Y’ello Care will commence with a charity cycling ride, starting from Enaerios in Limassol and finishing at the Headquarters of MTN in Nicosia. For each person that will participate in the cycling ride, MTN will donate €100 in technological equipment to the school for the blind and the special units of elementary schools.
Besides the charity cycling ride, MTN volunteers will visit during the 21 Days of Y’ello Care, special schools and special units in schools for students to educate the children on how to use internet safely, avoid dangers, as well as on how to protect themselves and deal with cyberbullying.
On the 24th of June, as the closing ceremony of the 21 Days of Y’ello Care, MTN is organizing a fun day, full of games, food, live link and a football game between MTN volunteers and veteran football players. All the proceeds from the MTN Fun Day will be given to the schools for the blind children and the special units of elementary schools.
Mr Philip Van Dalsen, CEO of MTN, stated: “We are very proud that we are able, for the 9th consecutive year, to support the community through our voluntary program 21 Days of Y’ello Care. This year, we are also focusing on educating people on internet safety, as internet is nowadays an essential tool for communication and entertainment and most importantly for gathering information and obtaining knowledge. Internet and technology can improve our lives, especially for people with special needs, therefore we consider as our duty to share this knowledge with the broader public”.
With the 21 Days of Y’ello Care, the MTN family proves its socially responsible side in actions. This year with its educational activities in special shools, MTN gives our fellow citizens the means to face the new digital era and its challenges with greater confidence.