Cyprus Mail

Young Americans turn their backs on traditional TV

Traditional TV viewing has gone down by almost 40% since 2011

With the emergence of streaming services such as Netflix, Hulu and Amazon Prime Video, traditional TV is finding itself under increased pressure to retain its place as the go-to medium for a bit of home entertainment.

While people still spend more time watching TV than they do using any other medium, there are signs that indicate its future may not look quite as bright.

As figures from Nielsen’s quarterly Total Audience Report indicate, young Americans are watching less and less TV.

Since Q1 2011, the time Americans aged 18-24 spend watching TV has dropped by almost 40 percent. In the most recent quarter, young Americans spent an average of 16 hours and 18 minutes a week watching traditional TV, down from 26 and a half hours five years ago.

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