Cyprus Mail
Business Recommended World in numbers

Apple claims title of most valuable brand

According to the latest edition of Interbrand’s annual ranking of the best global brands, Apple once again claims the crown for the world’s most valuable brand.

Interbrand puts the value of the iconic Apple brand at $178 billions, eclipsing the value of second-placed Google by more than $40 billion.

To calculate brand value, Interbrand takes into account several factors including financial returns, the role of the brand in the customer’s purchase decision and the power of the brand to create loyalty and sustainable demand.

Infographic: Apple Claims Title of Most Valuable Brand | Statista
You will find more statistics at Statista

To find out more about the process, please refer to Interbrand methodology section.

Related posts

Facebook’s Libra gets ready for launch in early new year

Reuters News Service

Bank of Cyprus steers into profit in Q3 with income of €137mn

Andrew Rosenbaum

UK banks face losing access to Europe with or without Brexit deal

Reuters News Service

Facebook, Google face tough new regulation in UK

Reuters News Service

Qatar makes major investments in Turkey; ‘growing partnership’ says Emir

Andrew Rosenbaum

EBRD ceases investment in Cyprus; ‘we have supported recovery,’

Andrew Rosenbaum


Comments are closed.