MTN RUN IN COLOUR, the entertainment event involving a colourful 5k run or walk took place in Limassol achieving an all-time participation record of 10,000 people. The net proceeds from the tickets of MTN Run in Colour are donated to ELPIDA Foundation which provides financial and psychological support to children with cancer and leukemia.
Supporting even further children with cancer, MTN was the main contributor of MTN Run in Colour event that took place in Limassol on Saturday October the 8th. The event was successful and surpassed all expectations with 10,000 participants. People of all ages, ran or walked through the colours on the beachfront of Limassol, supporting in action the children of ELPIDA Foundation who suffer from cancer and leukemia.
At 3pm everyone arrived at Enaerios parking lot for a colourful warming up and at 4pm the 5 km route started. Everyone got coloured throughout the route. At Molos they went through the special colour stations coming out literally multi coloured. Participants crossed twice the 5 colour stations that had been set up throughout the route. The fun 5 km run or walk was followed by a wacky and colourful music finish-line festival.
Dr. Loizos Loizou of ELPIDA Foundation stated: ‘We thank MTN and MTN Run in Colour for their initiative and for organizing such a unique event. People responded with enthusiasm and this is evidenced by the amazing number of 10,000 participants. MTN RUN IN COLOUR’s support to raise awareness and financially support our foundation gives us an edge to help even more children that suffer from cancer».
Mr. Thanos Chronopoulos, MTN’s Chief Commercial Officer stated: «We are proud to co-organise again this amazing and colourful event, MTN Run In Colour. It is an initiative that concerns us all, due to its contribution to the ELPIDA Foundation that supports children with cancer and leukaemia. This is the second year that MTN supports the event and I am especially proud that this year we surpassed all expectations with 10.000 participations».
MTN always gives you more: A unique experience in Cyprus.