Cyprus Mail
Tech & Science

The Mac’s waning relevance to Apple

The Apple3 that was first introduced in 1980 with a starting price between $4,340 to $7,800 (Photo: CC BY-SA 3.0,

In a rare moment of openness, Apple invited several tech reporters into its headquarters yesterday to discuss the future of Mac computers. During the roundtable event which was attended by at least two of Apple’s senior executives, Apple’s SVP of Marketing Phil Schiller said that Apple has “big plans for the iMac” and teased that his company is “in the process of completely rethinking the Mac Pro”.

Talking about unfinished products is extremely rare for Apple, which is why many experts interpret the latest event as an effort by Apple to remind Mac users that they are still relevant to the company. Since the start of the new millennium, the Mac’s significance to Apple’s business has gradually faded.
Infographic: The Mac's Waning Relevance to Apple | Statista You will find more statistics at Statista
Back in 2000, Mac computers accounted for more than 86 percent of Apple’s net sales. With the launch of the first iPod in 2002, things started to change though and ever since 2005 Apple is no longer a computer company first. That trend was only accelerated when the first iPhone hit the market in 2007 and started transforming Apple into the most profitable company the world has ever seen. In 2016, Mac sales accounted for 11 percent of Apple’s revenue – the lowest it has ever been.

Related posts

YouTube not obliged to inform on film pirates, Europe’s top court says

Harry Potter game anonymously confirmed amid Rowling controversy

Kyriacos Nicolaou

Reddit updates rules

Kyriacos Nicolaou

United Kingdom will soon begin allowing electric scooter rentals

Kyriacos Nicolaou

Facebook, YouTube, Twitter to face same EU rules on hateful content

Summer opportunity for students in game development and AI

Staff Reporter