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Carlsberg Classic. Globally exclusive distribution starts in Cyprus

This year, Carlsberg celebrates 170 years since its founding and the Photos Photiades Group celebrates with it, introducing the globally exclusive Carlsberg Classic beer.

50 years after acquiring the first licence to produce Carlsberg outside of Denmark, Carlsberg reaffirms its trust in the state-of-the-art ‘Photos Photiades’ brewery for the sole production of Carlsberg Classic. This constitutes a great honour, both for the Photos Photiades Group and Cyprus, since the Cyprus market was selected as the first stop of Carlsberg Classic’s global journey.

Carlsberg Classic is a slightly dark lager with 5% alcohol, which combines a rich, full taste with the trademark easily-potable Carlsberg taste. It is essentially a dark version of probably the best beer in the world.

Market distribution started on June 1st, 2017, in three versions: 33cl tin, 33cl bottle, and draught.

Carlsberg Classic is produced and distributed by the Photos Photiades Brewery Ltd, part of the Photos Photiades Group.

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