PAPHOS is hosting a group of prominent journalists and bloggers from Amman in Jordan to highlight the new flights connecting the two cities.
Head of the Paphos regional board of tourism, Nasos Hadjigeorgiou said that the visit which started on Wednesday is co-organised with Ryanair which operates the new flights.
The guests will see important sites including the archaeological park in Kato Paphos, the recently renovated Paphos old town and will venture further afield to Polis and Latchi.
The tourism head said that as well as top journalists, the group includes prolific bloggers that have hundreds of thousands of followers. He said that using technology in this way is necessary in the global tourism market.
“Through the bloggers we can reach the final user which is very important and this way we will target mainly the under 50s market.”
He said that using the mix of media will ensure that several key groups will be targeted including both younger and more mature travellers.
In February, Ryanair announced the new Paphos-Amman route which flies four times a week.
More recently, the airline also announced 12 new routes from Paphos for winter 2018, increasing its capacity by 74 per cent over last year.
The new winter routes will see flights between Paphos and Amman continuing, although for this period they will be pared back to twice weekly. Other destinations include Bournemouth, Bratislava, Bucharest, Budapest, Chania (which has been reinstated), Krakow, Liverpool, Riga and Tallinn. Flights will be operated once a week to Dublin and Kaunas.
The 15 total routes will also include daily flights to London Stansted, Tel Aviv and Thessaloniki.
“This is a collective effort of the tourist board of Paphos, local hoteliers, Ryanair and the Jordanian Tourism Organisation. The fares are competitive and the tourism board believes there is room for expansion and new market segments from Jordan,” said Hadjigeorgiou.