The promotion of Paphos at a number of events in the Baltics has been hailed a success by participating authorities.
Hoteliers from Paphos along with representative of the Paphos regional board of tourism have returned to the town after participating in a series of presentations and workshops in the Baltic.
These took place in Vilnius in Lithuania, Riga in Latvia and Tallinn in Estonia.
A spokesman said: “More than 13 hotel units from Paphos and well over 120 tourist agents from the Baltics participated and their interest in Paphos was very warm and substantial,” he said.
The move is part of a wider campaign that aims to establish Paphos as a year-round destination for tourists from the Baltic area, particularly as Ryanair announced new flights connecting this area for winter 2018.
In March, the airline announced 12 new winter routes, increasing its capacity by 74 per cent over last year. They include twice weekly flights connecting Paphos with Amman, Bournemouth, Bratislava, Bucharest, Budapest, Chania (which has been reinstated), Krakow, Liverpool, Riga and Tallinn. Flights will be operated once a week to Dublin and Kaunas.
The 15 total routes will also include daily flights to London Stansted, Tel Aviv and Thessaloniki.
The increase in routes is expected to generate a total of 700 jobs. At the time the Paphos regional board of tourism welcomed the announcement and assured that they would work together with all stakeholders to ensure successful coming winter operations.
The spokesman said: “The tourism board believes that the Baltic market can be served all year long, especially during the winter, because of the all-year air connection, the satisfactory hotel infrastructure and the competitive packages offered. Winters in Paphos are mild and there are numerous activities and experiences that can be gleaned from the destination.”