Alphamega hypermarkets are offering something fresh and organic for the new season: Alphamega environmental care. These new multipurpose bags are made from recyclable fabric and are perfect for women and children. Each one has its own style, is handmade, strong, high quality and is made without the use of chemicals.
The new Alphamega hypermarket campaign creates a different way of recycling to extend the life of various fabrics that would otherwise have been thrown away. In this way, each bag gives new life to the fabric.
These collectable bags with an ecological character are part of the social responsibility actions of the hypermarket.
Part of the money collected from the sale of the bags will be donated to the women’s club Idaliades. In this way they have given work to women, revived traditional professions, such as sewing, as well as financially assisting poor and retired women.
Referring to this initiative, the manager of the corporate social responsibility programme Elina Theodotou said “the hypermarket has chosen this creative way to inform the public about the benefits of these reusable bags and generally about the benefits of recycling materials for the good of the environment.”
Representative of Idaliades stressed how important it is to raise awareness on such issues, and they particularly thanked Alphamega hypermarkets for the financial support they offered to the women’s club.
The collectible bags can be found on special stands in all Alphamega hypermarkets.