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Neapolis takes part in tourism conference

Proposal for cultural development of Paphos by Neapolis University and Strategico

The Neapolis University in collaboration with Strategico Consulting Group had the honour to participate in the sessions of the International Conference on Strategic Innovative Marketing and Tourism 2018 (ICSIMAT 2018), which took place in Greece, in Vouliagmeni, Attica and the island of Kea from October 17 until 22. It presented a proposal/suggestion entitled ‘Brand as a Strategic Asset for Cultural Organisations – A Proposal for the Forthcoming Cultural Institution of Paphos’.

More specifically, Strategico was represented at the conference by the director of marketing and strategy Harry Sophocleous, who, together with Andreas Masouras of Neapolis University, have prepared the aforementioned scientific proposal, which concerns Paphos and the cultural sector.

 



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