Black Friday, a previously America-only tradition that went global, has taken over Cyprus in the last three years. Black Friday is the day after Thanksgiving that has marked the beginning of the shopping season in America since 1952.
Impatient buyers wait in lines at store entrances before beginning a chaotic shopping spree, which can even feature intense fights over the goods on sale. Who got their hands on that TV first? Who will grab the last Playstation in store? These are some of the reasons that have led shoppers to get injured on Black Friday. In the United States there have been 10 casualties and 111 injuries on Black Friday.
Thankfully, in Cyprus, things are significantly calmer. On the one hand, we do not enjoy discounts that reach 80% off the original price, and as a consequence perhaps no one has been hurt (yet). According to the team of Portofolakis, a leading online portal that aggregates all the offers in flyers making them easily accessible, the Black Friday discount levels in Cyprus have increased alongside the numbers of participating stores. ‘We continue to experience a drop in prices; last year the average discount levels were around 20%, this year they are up to 30-40%,’ said Antonis Papadopoulos, Marketing Manager of Portofolakis.com. ‘We have seen the standard players entering the race, such as Stephanis, Public and others; though we have also seen new entries coming from verticals such as air travel. Black Friday is definitely growing as a shopping tradition’. The website has already listed 180 offers on its Black Friday list and this number continues to grow.
Another tradition gaining traction in the United States is Cyber Monday – the Monday after Black Friday where all the discounts are offered online. Is Cyber Monday also coming to Cyprus? Most probably. We have already adopted Halloween and Black Friday.
Happy shopping to all!