Digital marketing is critical for all businesses, no matter your size or reach. Either you are running a B2B operation or B2C, or even a non-profit, and there are tons of online marketing agencies out there on several social media platforms promising to help position or reposition your organisation for the highest reach. A digital marketing agency will promise to help you with everything from website design to SEO services. However, the most cost-effective and efficient way to take care of digital marketing needs in the coming years is to invest only in digital marketing trends that will strongly influence how we do business in the coming years.
The following are five Digital Marketing Trends that will dominate the market in 2019; know them, master them and incorporate them into your own arsenal.
Consistently generating qualitative and engaging content has to do with fully understanding the desires and needs of your clients and becoming a problem solver they can always rely on.
Whether you are a business owner or a marketer, you must be aware of the catchphrase ‘Content is King’. Well, if content had been critical in the past, quality and engaging content will be even more so in 2019 and beyond. Without value in the form of great content, every other strategy you incorporate into your campaign will never be maximiSed. You reel them in with great content, you deliver on your promised product or service, and you build solid and sustainable brand loyalty through quality content.
Voice recognition technology & voice search
Voice recognition technology is gaining ground in the digital marketing space and is set to be of critical importance in 2019. While Voice Search itself is not new, the role it will play in marketing is already been estimated by many to be responsible for over 50% of all search queries by 2020.
You will definitely have a strategic advantage over competitors if you can incorporate voice-based search technology into your business operations.
Leveraging technological advancements in Digital Marketing
Right now, some of the most significant technological advancements are linked with augmented reality, and this massive global trend is already poised to impact the world of digital marketing as well.
These technological advancements concern how Artificial Intelligence (AI) is already driving almost everything we do across many systems as well as how the digital world is bridging the virtual world and the real world to create a new digital reality; connecting people, processors and even things in many new, interesting and useful ways.
Just imagine for a moment a future where you can literarily try on virtual shoes and skirts before making an actual purchase of the physical equivalent. In 2019 and beyond, businesses that incorporate these technological advancements in their campaigns to deliver a real and user-friendly experience will enjoy large market shares.
Heralding the age of vertical videos
For those who do not yet know what this means, vertical videos are the videos we watch without having to bend our phones, videos optimised to remain in the upright or portrait mode when being viewed on our mobile devices.
Look around, this was a trend that originated from Snapchat but has now become a big deal on both Facebook and Instagram. Over 75% of millennials watch videos vertically on their mobile device without qualms.
The inside scoop is that Instagram is currently committed to vertical programming that can show media which are as long as 1 hour. It is thus the responsibility of businesses and marketers now to start creating video content of higher quality than before to promote their brands. In 2019, if you intend to reach your customers on mobile platforms then you must embrace this trend and incorporate vertical video into your business operations.
Incorporating live videos on your platforms
Next on our list of digital marketing trends to look out for in 2019 is the growing practice of optimising platforms to support live video. It is becoming increasingly apparent that the best way to reach your audience or communicate with them is by sharing live video.
It helps to build real organic relationships with your clients and significantly supports brand loyalty because the connection it helps to build is stronger and deeper than what any newsletter or email marketing campaign can achieve.
It’s all about creating unique valuable experiences for your clients, users and customers and pretty soon, as soon as 2019, more and more businesses and brands will plug into this trend for maximum exposure and reach.