Cyprus Mail

Publishing only when she has something to say

Willing to help the next generation: Anna Farmaki

Lecturer and researcher at the Cyprus University of Technology Anna Farmaki has been featured by prestigious publisher Elsevier for her extensive publication history and for being a young academic active in tourism scholarship in general. She was asked about her research interests, the challenges she faces as an academic and the needs that academics require from infrastructure that supports research.
She told Elsevier she follows the advice a professor once gave her: “Write about something that interests you, and publish only when you have something to say.”
Her current research examines the social and political elements of tourism. Though her background is in marketing, it was the process of examining tourism and its capacity for shaping the world that shifted her research focus to how tourism can drive social change, and how bringing people together through travel can affect relations between nations.
“I want to work on topics that can make a difference to society,” Anna explained. “The more I looked at tourism, the more I felt there should be an increased emphasis on societal and political aspects. That’s what drew me in, and I still get a lot of satisfaction when I publish something that could make a difference.”
She explained it is great to work with other people, especially if you find the right co-authors.
“It’s not always easy to find the right collaborators, especially when you’re working in different countries in different time zones, but when you do have people that you click with, you can achieve things that you could never achieve on your own.”
They don’t have to be from the same discipline.
“A lot of people think of tourism as a single discipline, but it’s more that tourism is the context where people from a variety of disciplines meet. There are scholars with a background in economics, marketing, geography and anthropology among other fields who publish in tourism journals.”
As Farmaki told Elsevier, the willingness to persevere and working on the things you believe in is advice she would offer less experienced researchers.
“I would say ‘be persistent.’ You will see a lot of rejection, but have faith in what you’re doing, and don’t give up.
“I’d also remind people who are further into their research careers that we need to pass on knowledge and experience to younger researchers. We all need to remember how we started: we needed some kind of support system – we started with less knowledge and gained more as we worked. We need to extend that helping hand to the next generation.”

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