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H&M announces collaboration with Susie Cave’s The Vampire’s Wife

When: 05 Oct 2020 **only For Use By Wenn Cps**
When: 05 Oct 2020 The Vampire’s Wife for H&M. Credit: Courtesy of H&M.

Susie Cave, wife of rocker Nick Cave, has teamed up with H&M via her The Vampire’s Wife label.

The line, which stays true to Susie’s gothic yet feminine aesthetic, drops online and in-store on 22 October.

“It was a great honour to be asked to be the designer and the creative director of The Vampire’s Wife’s collaboration with H&M. H&M went to extraordinary lengths to bring the dark and sensual world of The Vampire’s Wife to life. I hope this collection gives as much joy to those who wear it, as it did for me to create it,” the model-turned-designer said in a statement sent to Cover Media.

Strength, vulnerability, intimacy, the unknown, and womanhood are the key campaign themes, with the collection modelled by brand muse Samantha Snow, model Eva Apio, and British poet Greta Bellamacina.

Statement pieces include the lace mystique mini-dress with signature shoulders and the velvet mini-dress with sensual pussy-bow and a romantic silvery lace cape; all comprised of recycled nylon and recycled polyester.

The Vampire’s Wife’s signature focus on silhouette shines on the street-sweeper length lace dress with retro ruffled hem. Accessories encourage whimsy, as charm necklaces, bracelets, and ear cuffs feature eye, cloud, and of course, vampire’s teeth iconography.

“With this collaboration, H&M and The Vampire’s Wife want to show our customers that fashion can, and should, empower and inspire women to feel like the best of themselves. We’ve long been inspired by Susie’s energy and brand values and we’re thrilled to be doing this undoubtedly very special collection together,” Maria Ostblom, head of womenswear design at H&M, explained.

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