Kylie Jenner, Ariana Grande, and Cardi B have shown us that eyeliner is no longer confined to the rims of eyelids.
Forget playing it safe with your usual black liner, now it’s about being bright and bold with a slick along the socket line or just below the eyebrow.
The look gained momentum after Mugler and Versace sent models down the runway with a splash of neon pink or green liner for their SS20 shows. And since Ariana Grande sported circular floating white eyeliner – also known as overliner – and Lady Gaga showed off futuristic feline flicks for their music video for Rain on Me, it’s become a firm favourite with make-up fans.
“Overliner is one of Autumn Winter 20’s biggest trends,” Danielle Gregory, owner of Doll Beauty, told Cover Media. “Seen gracing the faces of some of the hottest supermodels on the catwalk, this look is definitely one to watch out for. As we are now wearing masks in our everyday lives, eyes have become the focal point.”
There are many ways to wear this trend, depending on how bold you want to be, and whether you want to use liquid, pencil or pigment. Lines can be thick or thin, a subtle slash just below the brow or a long swirl from the socket to lower lash line to create a floating effect. You can also add a bold eyeshadow in a complementary shade to make the look really pop.
To fully embrace the look, add thick-winged neon liner to your socket lid. For a highly pigmented smudge-proof colour that won’t break the bank, Barry M’s new Hi Vis Neon Liquid Eyeliner offers a tapered brush for precise application in shades ranging from lime to lavender.
If pencils are your preference, check out the Fenty Beauty Flypencil Longwear range, which has an array of hues.
“The overliner look works best on a full open lid – giving maximum effect!” Danielle explains. “However, this can be created on a hooded lid if the line was to be drawn above the crease. Simply take the pen and glide the tip just above the crease of the lid creating a smooth clean line. This can be a simple rounded shape or even circle back round depending on your preference. For best precision, we recommend a fine liner pen.”
If neon is too much, baby pink, navy or black offer a more sophisticated take on the look.
Finish with two layers of a lash lengthening mascara. Huda Beauty Legit Lashes Mascara is a double-ended mascara which adds volume, curl and length.
You could also experiment with false lashes for a show-stopping look. Doll Beauty Brazilian Faux Mink Lashes are heavily textured, and Taylor from the range is the perfect partner for a winged overliner.
Eyes should be the star, so apply your usual tinted moisturiser or foundation and a dash of subtle blusher. Keep lips neutral; follow in Ariana’s footsteps and opt for a pale pink, like Huda Beauty Power Bullet Matte Lipstick in Prom Night.