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Stella McCartney’s new campaign centres around breast cancer survivors

Berlin Fashion Week Designer For Tomorrow
Designer Stella McCartney, photographed at the 'Designer for Tomorrow' show during the Mercedes-Benz Fashion Week Berlin in Berlin, Germany, 6 July 2017. During the Berlin Fashion Week, the collections for spring/summer 2018 are presented. Photo: Britta Pedersen/dpa Where: Berlin, Berlin, Germany When: 06 Jul 2017 Credit: Britta Pedersen/picture-alliance/Cover Images

Stella McCartney is honouring breast cancer survivors with her latest campaign.

Stella, who lost her mother Linda McCartney to the disease in 1998, teamed up with Pulitzer Prize-winning photojournalist Lynsey Addario and with photographer and filmmaker Alice Aedy on the A Letter to My Loved Ones idea, which features women who have gone through or are going through breast cancer.

“It pains me every day to have lost one of the most precious humans, my mum Linda, to this horrendous disease. I have such a deep admiration and gratitude for these women — both those who shared their moving stories, and for Lynsey and Alice, who brought these powerful narratives to life,” said in a statement.

“Nearly 11,500 Britons die from breast cancer annually and we are advocates for early testing and detection today, to prevent loss and pain for loved ones tomorrow.”

As well as the stunning series of shots, Stella has also been donating post-surgery bras that she has designed. Each woman also penned a letter to their loved ones, which was captured on film.

The designer is hoping the campaign can shine a light on the stigma still attached to the devastating disease.

To further raise awareness and funds during Breast Cancer Awareness Month in October, Stella’s label will be selling its annual Whitney Popping lingerie set.



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