Access to sophisticated statistics and data via innovative Campaygn platform
Action Global Communications has revolutionised influencer marketing, investing in innovative methods for the creation of fully integrated, data-driven strategies. Drawing on many years of influencer marketing experience and having implemented various “talk of the town” campaigns, Action Global Communications – a communications pioneer in Cyprus and abroad – has now invested in the innovative Campaygn platform, gaining access to sophisticated statistics and data, while overcoming many of the challenges often faced by marketeers today.
Providing increasingly personalised and value-added services to help each client attain their desired objectives, Action’s use of Campaygn has ensured access to the real demographics of 600+ local and 5M+ international micro, macro and mega influencers across Instagram, TikTok, Facebook and YouTube. The data available to Action Global Communications’ expert team analyses each influencer’s followers, including the percentage of real, fake and inactive user profiles, as well as actual post reach. Moreover, the platform can forecast the performance of selected influencers, and analyse competitor influencer campaigns, via specific algorithms.
Taking data data-driven decisions while dedicated to strategic planning, Action Global Communications ensures that clients from any industry reach their goals, with the right tools at hand for the selection of high-quality, authentic influencers who connect to a specific target audience and generate engaging content. To date, the company has successfully implemented over 100 influencer marketing campaigns in Cyprus, broadening its database daily with new largely undiscovered influencers generating high-quality social media content.
General Manager of Action Global Communications in Cyprus, Dimitris Ioannides, highlights that according to recent research, it is forecasted that post pandemic, companies will further increase their marketing budget used on social media influencers. However, marketeers are sceptical about direct influencer collaboration and the number of followers that influencers proclaim to have. He added: “We bridge the gap and verify influencer data, via an integrated influencer marketing service which now utilises Campaygn, in order to ensure a proper, data-driven collaboration, between our clients and respective influencers”.