TheSoul Publishing continues its global expansion with new VP appointment

Global digital publisher, TheSoul Publishing, has appointed Patrik Wilkens as Vice President of Operations. As an executive leader in the digital and entertainment industry, Wilkens brings over 14 years of experience in managing teams, growing products, and building organizations. With the scale of TheSoul Publishing continuing to accelerate, Wilkens’ leadership and extensive experience scaling companies will be particularly beneficial as the studio looks to continue its exponential global growth.

Previously, Wilkens served as Vice President of Mobile at Spilgames. The company was acquired by Azerion, where he continued in the role. In charge of 2 development studios, Wilkens set up a centralized operational structure that streamlined key departments including business intelligence, marketing, and technology services serving Azerion’s gaming studios. In his career he has been responsible for launching more than 60 successful products culminating in over 250 million installations.

At TheSoul Publishing, Wilkens will collaborate with Arthur Mamedov, Chief Operating Officer, in setting and driving long and short-term operational strategy. His focus currently is on growing additional revenue streams via brand deals, increasing our owned and operated content portfolio via websites and applications, as well as an expansion into China. Wilkens is also contributing to TheSoul Publishing’s push for operational excellence by spearheading the adoption of new tools and processes.

In regards to the announcement, Wilkens shared: “As I transition from the gaming industry to digital content creation, I am thrilled to bring my operational expertise to TheSoul Publishing. While there are similarities between the interactive media areas of gaming and social media — including a highly-engaged fan base and entertaining content — the global scale and viewership of TheSoul Publishing is simply remarkable.” Wilkens also added: “The global pandemic has seen interest soar in the positive and light-hearted content that TheSoul Publishing creates. There is no sign of this trend abating and it is exciting to join a fast-growing company that is generating incredible momentum and success across social media.”

He will report directly into the Chief Operating Officer, Arthur Mamedov, who shared in regards to the announcement: “As TheSoul Publishing’s growth has been skyrocketing in the past couple of years, so has been the scope, the complexity of our operations and our demand for talent. Bringing Patrik into our team boosts our expertise and can’t be overvalued. He knows how to grow a company while keeping its character intact, is highly professional in his field and has a brilliant track record. We’re excited about what lies ahead.”

In capitalizing on crave worthy consumer trends including cutting-edge 3D technology, stop motion, fun live-action, quirky music videos, inspirational craft projects, and vibrant animation, TheSoul Publishing is soaring on social media. Its universally positive and entertaining channels, including 5-Minute Crafts, 123 GO!, and Slick Slime Sam, are distributed across social media and streaming platforms including Facebook, Instagram, Pinterest, SnapChat, TikTok, YouTube, Amazon Prime, and Chinese platforms including Xigua, Douyin and Bilibili.

This latest high-profile appointment follows TheSoul Publishing surpassing one billion subscribers across all of its social media platforms. Tubular Labs announced earlier this year in February that TheSoul Publishing topped their charts of the most unique global viewers in 2020. Tubular also reports TheSoul Publishing has garnered the most online media views, a position the studio has maintained since October 2020, outpacing legacy creators including ViacomCBS, Sony Pictures, Comcast and The Walt Disney Company.

TheSoul Publishing is an independent digital studio that produces entertaining, positive and original content for a global audience based in Limassol