Taty Pink: The future trend of music

According to a newly released study from the RIAA, Latin music earnings in the United States increased 36.6 per cent year over year in the first half of 2021, totaling $407.4 million, or nearly 62 per cent of overall Latin music revenue in 2020. 

According to the RIAA’s concise analysis, streaming revenue in the United States increased 37.3 per cent from the first half of 2020 to $393.1 million, accounting for over 96.5 per cent of total revenue in the industry. Revenue from paid music subscriptions increased 41.4 per cent YoY to $278.5 million, according to the report, as a result of the continuous double-digit rise in streaming.

Latin music is quickly challenging North America and the United Kingdom’s long-held dominance in the global music scene – but how did the genre grow to get there?

Styles and genres that might have stayed inside their local community before are now spreading far and wide thanks to increased technological communication, globalization, and immigration. The introduction of Latin music into the Western mainstream is the most prominent illustration of this, a development that has irreversibly changed the worldwide music industry in just a few short years. 

A Latin takeover

The internet has given diversity and democratization to the music industry since the turn of the millennium, allowing independent artists, localized scenes, and underground sounds to thrive and flourish like never before. Because of the ease with which music can now be discovered and spread, the musical landscape of the twenty-first century has become genuinely global, with fans from all over the world connecting with musicians from all over the world.

This evolution is largely responsible for the rise in popularity of Latin music. Spanish-language musicians have benefited greatly from services such as YouTube. These advancements, together with the growing tendency of streaming as the primary method of music consumption, have accelerated the spread of Latin sounds. In today’s music industry, artists don’t need to rely on large, multinational corporations to promote their music and find success: they can use the internet to reach fans all over the world and launch an entire career with a few well-produced videos or a spot on one of Spotify’s most popular playlists.

Artists paving the way

Taty Pink, who grew up in Sao Paulo- Brazil, has managed to turn her childhood ambition of becoming a music celebrity into a reality. Never giving up on your aspirations, hard effort, and talent are the perfect combination for ensuring success, as the pop performer exemplifies. She overcame a language barrier and put forth a lot of effort to be where she is now. Taty released her debut album in June of this year, and she hopes to keep releasing songs in Spanish, English, and Portuguese. The Brazilian singer, songwriter, and entrepreneur made an impactful introduction to the music world, as an independent artist when she released her single “Coração Solto”, a funk-pop track, which reached audiences across the world. Her new single, being a representation of her exotic presence, has caught the attention of her loyal social media following as well as numerous labels & other artists. 

Listen to Taty Pink’s new single here. 

Taty stated in an interview that she had always wanted to relocate to the United States and that she liked the English language. All of her favorite songs were sung in English when she was a child, and music actually assisted her in learning the language. She grew up without access to the internet and would translate English songs into Portuguese using a dictionary, which took weeks to complete. 

The future of music

Music enthusiasts all throughout the world, like Taty, have always sought sounds that deviate from their cultural and creative norms. Streaming services and internet platforms have allowed artists and listeners more flexibility, allowing genres like Latin pop to break into the once-exclusive world of mainstream Western music, a development that could change the global music industry forever. If this trend results in a more diverse landscape, where popular music genuinely reflects the immensely variable richness of rhythms and sounds that our world holds, it is undeniably a positive step forward.