How to accelerate a Web3 career with Lunar Strategy’s new course

If you are looking to jump into a lucrative career right now, you might want to consider making a move into Web3.

Web3 refers to the newest blockchain-based version of the internet which is based on the core principles of openness, decentralization, and individual ownership. This includes all things related to cryptocurrencies, NFTs, DAOs, the metaverse, and beyond.

Web3 career opportunities often require technical and programming skills, with software developers or software engineer positions being the most desired, but other positions are also highly sought-after. Marketing positions —especially community manager jobs — are well-paid and in strong demand, especially within the DeFi, GameFi, and NFT spaces.

But the latter roles in marketing require specialist Web3 knowledge, which is where Lunar Strategy steps in. Specializing in blockchain crypto and NFT marketing, the agency just launched a new course to support people seeking Web3 careers. They aim to help them gain a foothold in several rewarding and highly paid jobs within the marketing industry.

Web3 marketing’s impact on business

Web3 is changing the way businesses will create awareness for their product and services with marketing that relies on efficient strategies that go beyond websites and SEO.

Personalization, mobile integration, the utilization of big data, and intelligent marketing are just some ways businesses will benefit from the key features of Web 3. These become possible thanks to the improved way content is created, shared, and connected using artificial intelligence rather than with keywords and numbers. Known as the semantic web, computers make full use of the information available to them to perform better search and analysis functions.

Furthermore, blockchain technology and AI provide faster results, fulfilling the requirements of various users quickly and intelligently. Several businesses that rely on graphics will benefit from the ability to perform three-dimensional design. 

Finally, semantic metadata and easy assess to content create connectivity leveraging information across the internet. The omnipresence of Web3 will make it more available to the public, from anywhere and allow the development of new types of intelligent devices. 

Copyright: Lunar Strategy

Web3 marketing advantages

Improved transparency and trust between businesses and customers thanks to the blockchain is the first major advantage of Web3 marketing. The technology gets rid of the centralized data systems, creating an open ecosystem that reinvents digital marketing. 

Marketers or businesses remain directly connected with customers, meaning no more intermediaries. The disturbed ledger approach of blockchain used for safe transactions means that it also presents data security and data decentralization, presenting the potential for a marketing revolution. 

Another important area for digital marketers and content creation is NFTs and their ability to enhance a brand. NFTs can help to connect customers and communities, and they give marketers the ability to enter an exciting era in marketing. 

Preparing for a Web3 marketing career with Lunar strategy

Tim Haldorsson founded blockchain marketing agency Lunar Strategy in 2019 with the mission of using Web3-focused marketing strategies. Haldorsson, a former Google employee, says, “Often, traditional marketing agencies don’t (or don’t want to) understand that they need to adapt to new ways of marketing.” Now with 18 full-time employees, Lunar Strategy continuously hones its community-focused best practices due to a rapidly-evolving Web3 landscape.

The next step for the agency is its academy. Like the blockchain educational collective known as the Third Acadamy, Lunar Strategy also wants to help people expand their marketing knowledge to help them jumpstart their careers in the new world of cryptocurrencies, NFTs, and blockchain.“The time was right for us to share the knowledge and experience gained over the years,” Tim adds.

Moreover, Tim Haldorsson adds, “Developing the standards for the Web3 marketing industry requires hard work and commitment. Lunar Strategy’s new course aims to fill the Web3 skill gap by helping to educate the next generation of Web3 marketers.”

Last word

Many Web2 marketing firms are struggling to meet the market demands created by Web3 and companies in Web3-adjacent industries, including blockchain, require specialized marketing services. Leveraging his professional experience, Tim Haldorsson from Lunar Strategy wants to address this issue, and help more people advance their careers with its new marketing academy. What better way to accelerate a Web3 marketing career than to follow this specialized course from the Lunar Acadamy’s expert marketers and their insider’s view of how they do things at their cryptocurrency marketing agency.