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Baden Bower’s top 5 PR trends for 2022

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The global public relations market grew from $92.55 billion in 2021 to $100.73 billion in 2022 at a compound annual growth rate (CAGR) of 8.8%, according to The Business Research Company. The public relations market is expected to grow to $127.47 billion in 2026 at a CAGR of 6.1%.

As a significant driver of global economic activity, analysts look to emerging and incumbent PR agencies to gain insight into any changes in growth rates as the sector evolves. As the world of public relations (PR) continues to evolve, so do the trends that practitioners must keep an eye on. 

Baden Bower is a controversial PR agency, stealing market share from the likes of Edelmen, Fleishman Hillard and Weber Shandwick. It shares five PR trends to watch for in the second half of 2022: 

  1. Increased focus on data-driven approaches

Companies are now measuring and tracking their publicity spend like they do Google Ads and Social Media. Publicity is expected to perform exactly like other forms of digital marketing, with spend tracked against leads and sales revenue. In turn, data-driven approaches are becoming increasingly popular among PR agencies to generate the media itself since survey results and data insights are relatively easy to fashion into news. 

  1. Greater use of AI and other new technologies 

Artificial intelligence (AI) and other innovative technologies are becoming increasingly popular in PR with many PR agencies using tools to create news content based on GPT-3 models that can understand and generate natural language. Artificial intelligence content generation offers four main models with different levels of power suitable for different tasks. Davinci is the most capable model, and Ada is the fastest. The need to improve efficiency and efficacy in the face of an ever-changing media landscape is driving the trend. AI can assist PR professionals in automating tasks such as media monitoring and reporting, as well as identifying and engaging with key influencers.

  1. Personalised Content

Personalised content is a marketing technique that involves providing material that is personalised to the target market’s individual demands and interests. Companies can boost their chances of reaching their target market and achieving their goals by providing relevant and appealing content to their audience and by optimising search engine optimisation (SEO) practices. Furthermore, PR agencies can secure editorial content that includes followed back-links helping websites rank higher in search engines.

  1. Getting rid of false information

The circulation of false information can be detrimental to a brand’s and businesses’ PR initiatives. Therefore, PR professionals must pay close attention to the unending stream of misleading information online to avoid potential crises. Reputation management services are becoming increasingly popular as an adjunct to a traditional PR agency. 

This trend is growing, and agencies must not only protect valuable content and nullify negative narratives to protect their clients’ brands but also implement a method to observe the behaviour to minimise future issues that may arise.

  1. A greater focus on human-centric movements

Human-centric initiatives are becoming increasingly important in the PR industry. This is because consumers are becoming more concerned with brands that share their values and seek to impact the world positively. PR specialists amplify company’s approaches to diversity, modern slavery and other hot topics that can polarize consumers. 

Baden Bower is a controversial PR Agency at the forefront of digital publicity

Baden Bower is a public relations firm that has developed a proprietary editorial placement platform enabling companies to achieve guaranteed results, or a full refund is provided. They have a team of well-trained experts who know how to get their clients guaranteed features on some of the largest global news sites. Baden Bower uses their extensive network to secure publicity for its clients no matter which country they reside. 

 


DISCLAIMER – “Views Expressed DisclaimerViews and opinions expressed are those of the authors and do not reflect the official position of any other author, agency, organization, employer or company, including NEO CYMED PUBLISHING LIMITED, which is the publishing company performing under the name Cyprus-Mail…more


 

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