“Every new watch is like a new piece of art, it has a different story to tell.”

The luxury watch brand Arnold & Son builds all its own movements and tools in-house and from scratch. Each timepiece is a painstaking work of art that takes hours to come to life. The labour involved is showcased in this video.

Arnold & Son is a historic British brand which was re-started by the Swiss watch company, The British Masters, before being acquired by La Joux-Perret. Today, it is part of Citizen Group, after that company purchased Prothor, the reorganised La Joux-Perret, in 2013.

View the original video here.