In a world where most people chase their dreams, Jeep® shows the way to achieving them. Driven by a passion for adventure and the pursuit of freedom, CiC Automasters, the exclusive distributor of Jeep® in Cyprus, unveils its new campaign for the iconic Jeep® Wrangler – an ode to the power of dreams with a distinct Cypriot identity.

Entitled “Some follow dreams. We drive them”, the campaign was conceived and produced entirely in Cyprus. It captures the adventurous spirit and raw beauty of the island’s lesser-known landscapes. Cyprus’ trails, mountains and coastlines provide the natural backdrop for the Jeep® Wrangler, highlighting the vehicle’s deep connection with exploration and the sense of freedom.

A symbol of freedom and adventure, the legendary Jeep® Wrangler remains true to its heritage, while integrating the latest automotive technology. Preserving its unmistakable identity, it combines authenticity with innovation. With exceptional off-road capability, advanced driver assistance and safety systems, it is the ultimate vehicle for those seeking boundless escapes – from daily drives to extreme terrain. With its robust design, removable doors and roof, and high-performance four-wheel drive, the Wrangler is more than a car – it’s a way of life.

A Cypriot signature campaign

All audiovisual content for the campaign bears the signature of Cypriot professionals – a creative team that crafted authentic material inspired by the island’s beauty.

At the heart of the campaign is a local photographer and Jeep Club member, who transforms his passion for off-road driving and photography into a unique art form. He shares his personal journey:

“Photography for me started as a simple hobby. A passion for the moment, the light and the uniqueness of each image. Eleven years ago, this passion turned into a profession and, since then, we created ‘Snap City’, a creative team dealing with all kinds of photography. From dynamic sports events to the most emotional moments of a wedding, we capture images with authenticity, emotion and professionalism. This creativity follows me in my passion for off-road, which is why my camera equipment is never missing from my Jeep Wrangler.” – Stathis (Goldfinch), Instagram: @goldfinch_jl

With a deep respect for local identity and authenticity, Jeep® Cyprus reaffirms that dreams are not just about the chase – they’re about making them happen.