Apple Inc’s iPhone 12 mini U.S. sales were just 5 per cent of overall sales of its new phones during the first half of January, industry data provider Counterpoint said on Tuesday, adding to signs of muted demand for the new smaller version of its flagship device.

Smartphone users have switched to larger devices in recent years as they devour more video content on-the-go and binge on visually rich social media platforms like Facebook, Instagram, Tiktok and Snapchat.

Reuters Graphic

J.P. Morgan analyst William Yang said in a note last week that weak demand for the smaller iPhone 12 and 12 mini might lead Apple to stop production of the mini in the second quarter.

‘The product mix adjustment is well expected by investors and should not be a negative surprise,’ Yang added.

Apple was not immediately available for comment.

The company launched a smaller variant of the iPhone 12 model last year, but demand for the smaller smartphones seems to be weaker, compared to the high-end iPhone 12 Pros and the older iPhone 11s.

‘This is in line with what we’re seeing in the broader global market, where screens under 6.0” now account for around 10 per cent share of all smartphones sold,’ Kang added.

Apple shipped its iPhone 12 lineup several weeks later than usual last year, but an expanded number of models and new look tapped pent-up demand for upgrades, especially in China.

Last month, the Cupertino, California-based company reported $65.60 billion in quarterly revenue from its iPhones business, beating a record it had set three years ago.

The current apple range consists of the iPhone 12 mini at 5.4″, the iPhone 12 and iPhone 12 Pro at 6.1″ and the range topping iPhone Pro Max at 6.7″.

If you go for the range topper and option the largest of three memory options (512GB), it will set you back approximately €1659 in Cyprus. The iPhone 12 mini costs just €829.