Do you ever ask yourself the question: why are we doing this as an organisation? The ‘why’ has been an important question at the core of many (if not all) strategies. To understand why it is important for organisations to address these questions, we need to look at the current economy. After industrialisation, we entered the digital age. The result? A workforce that is highly skilled and tailored to tackle specific challenges. A good example is the software engineering sector, which is currently in high demand with low availability.

Companies need to fight for talent

When looking at these high-skilled segments, it is important to make sure that your organisation can attract the best talent. How to make that possible? First, you need to have the foundation right. This includes a good salary and other secondary benefits that come with it. However, what comes after is even more important: how your organisation positions itself! What are the core values? What is the strategy? How do employees feel about those?

A strategy is more important than you think

When people feel aligned with the strategy and values, they are willing to go the extra mile. Not only that, but they also tend to stay at the organisation for longer. Employee turnover is an increasingly important measure for organisations. With knowledge workers becoming more important, keeping knowledge in the organisation is key. If you have a high turnover, you likely have a knowledge drain as a result of it. This should be prevented at all costs to keep the organisation efficient and competitive.

Understanding the needs of the organisation

When it comes to engagement, it is important to understand needs. How do employees feel? What are the problems they face? Having these questions answered helps you to create a positive working experience.

Qualitative and quantitative

Retrieving the information can broadly speaking be done in two ways: qualitative and quantitative. From a qualitative perspective, you can have conversations with employees. This will give you deep insights into the issues that matter to them the most. On the other hand, you could leverage quantitative tools such as surveys. This allows you to request input from the complete organisation on a higher level, helping to understand the complete organisation. A good approach combines both elements and translates them into a workable employee engagement strategy.

Working with a partner that knows what engagement is about

Effectory.com is a leader in the field of employee engagement and offers a broad range of tooling and knowledge to the market. Not only can they provide surveys and analytical capabilities, they also help create the next steps for your organisation to continue the engagement initiative. They have a large database that they can leverage to tailor the program to your industry and even down to your organisation. Working with such partners in an engagement initiative drives the initiative further faster and more efficiently.