Cyprus, China and the UK exchange cross-cultural knowledge in audio-visual media through the newly established International Centre of Media, Arts and Communication at UCLan Cyprus university.

The unique initiative, developed by the British University of Cyprus in collaboration with the Wuhan University of Communication of China, was presented during a recent film event at the Larnaca-based university.

The main objectives of the centre include the promotion of research and creativity, as well as the exchange of knowledge and experiences in the fields of audio-visual media, design, graphic arts and digital media and communication at local, European and international level.

Speaking at the Behind the Scenes: Chinese Cinema Encounters event, UCLan Cyprus Assistant Professor and Vice President of the newly established centre, Dr Christos Karpasitis highlighted the significance of the new centre.

He said it concerns “an important milestone for the universities involved, but also an important step forward in promoting international cooperation and intercultural exchanges.

“Our aim is to create a dynamic and collaborative environment that fosters creativity, critical thinking and intercultural understanding in the fields of audiovisual, media, arts and communication,” Karpasitis added.

Through the event, UCLan Cyprus University participated in the Cyprus International Film Days Festival, with screenings of Chinese cinema that focused on environmental, ethical and economic issues. Both screenings were attended by a delegation of award-winning and internationally acclaimed productions.

Mayor of Larnaca Andreas Vyras, Zhang Ning, Head of the Political Section of the Chinese Embassy in Cyprus as well as Simos Mytidis, President of Pyla Municipal Council attended the event.