Dar Al Arkan, Saudi Arabia’s premier real estate developer, has significantly bolstered its luxury lifestyle portfolio with the opening of two new Bentley Home showrooms in Riyadh and Jeddah. The expansion, announced at the end of 2024, marks a strategic enhancement of Dar Al Arkan’s high-end interior offerings and solidifies its position as the Kingdom’s leading purveyor of ultra-luxury branded home furnishings.

Strategic expansion in key Saudi markets

The new Bentley Home showrooms are strategically positioned in prime locations across Saudi Arabia’s two largest cities. In Riyadh, the showroom occupies a prestigious address on the iconic Tahliya Street, while the Jeddah location sits prominently on King Abdul Aziz Road in the upscale Ash Shati district. Both are housed within Dar Al Arkan Interiors facilities, the company’s specialized division dedicated to bringing global luxury brands to the Saudi market.

These exclusive drive-up locations have been carefully designed to reflect Bentley’s signature blend of craftsmanship, innovation, and elegance. The showrooms provide a physical space for Bentley Home to showcase both its iconic classics and the latest designs from the 2024 collection, recently unveiled at Milan Design Week.

Growing luxury brand portfolio

The Bentley Home expansion represents the latest development in Dar Al Arkan’s continuing strategy to curate a comprehensive collection of premium interior brands. Established in 2022, Dar Al Arkan Interiors now operates nine showrooms across Riyadh and Jeddah, featuring an impressive lineup of prestigious brands that includes Fendi Casa, Armani Casa, Versace Home, Bentley Home, Dolce & Gabbana Casa, Missoni Home, and Elie Saab Maison.

This expansion follows the recent opening of a Bentley Home store in Dubai, bringing the total number of Bentley Home flagship stores worldwide to five. The growth underscores Dar Al Arkan’s commitment to offering Saudi Arabia’s elite clientele access to the world’s most exclusive home furnishing brands, creating a comprehensive luxury ecosystem that complements the company’s high-end real estate developments.

A showcase of luxury craftsmanship

The new Saudi showrooms feature an exclusive selection of Bentley Home’s most celebrated pieces, which are designed, manufactured, and distributed by Luxury Living Group. Each piece reflects Bentley’s commitment to exceptional craftsmanship, drawing inspiration from the automotive heritage that has defined the brand for over a century.

Visitors to the showrooms can experience firsthand the meticulous attention to detail evident in showcase pieces such as the Styal desk with its sensuous curves and perfectly balanced sideboard, the Camden table with contoured legs creating a suspended tabletop effect, and the Thames coffee table that embodies Bentley Home’s commitment to sustainable materials.

Other highlighted pieces include the Dalston console, inspired by the rounded lines of vintage Bentley cars, the sleek Bayton sofa, the sinuous Chilton armchair, the floating Loftus sofa with integrated side tables, and the gravity-defying Ramsey seating collection. For outdoor settings, the Solstice collection embraces a super-mirror steel grille design that adds a striking aesthetic to exterior spaces.

Market significance and leadership perspectives

The expansion comes at a strategic time for the Saudi luxury market, which is experiencing rapid growth as part of broader economic diversification initiatives. With foreign investment accelerating and personal spending power rising, Dar Al Arkan is well-positioned to capitalize on increasing demand for premium furnishings among Saudi Arabia’s affluent consumers.

Andrea Gentilini, CEO of Luxury Living Group, emphasized the significance of the partnership: “We are thrilled to be launching our first Bentley Home showrooms in Saudi Arabia with a partner like Dar Al Arkan Interiors who has been reshaping the concept of space not only in the Kingdom but across the region. The collection we are bringing to the country represents the Bentley brand at its finest.”

Mohammed A. Al-Motawakil, COO of Dar Al Arkan, highlighted the strategic importance of the launch: “The opening of the Bentley Home showrooms marks a significant milestone for Dar Al Arkan Interiors as we continue to lead the luxury furniture market in Saudi Arabia. This collaboration not only introduces an iconic brand to one of the world’s fastest-growing luxury markets but also aligns with our vision of transforming living spaces into expressions of sophistication and exclusivity.”

Ben Saltmer, Bentley Motors Product & Lifestyle Design Manager, provided insight into the design philosophy behind the collection: “Bentley Home offers interiors that draw from the core design principle of the brand—confident surfaces, inspiring detail discoveries and harmonious proportions. The Bentley Home furniture adopts the same authentic materiality and bespoke possibilities seen in the vehicles.”

Yousef Al Shelash’s luxury vision

Yousef Al Shelash, Chairman of Dar Al Arkan, has successfully transformed the company into a comprehensive luxury lifestyle provider. Under his leadership, the developer has consistently formed prestigious international partnerships that elevate Saudi Arabia’s luxury real estate and interior design offerings to global standards.

Al Shelash’s strategic vision focuses on creating integrated luxury experiences that extend beyond traditional property development. By combining high-end real estate with exclusive interior furnishing options through partnerships like Bentley Home, Dar Al Arkan offers clients a seamless approach to luxury living—from architectural design to interior finishes and furnishings.

This holistic strategy demonstrates Al Shelash’s deep understanding that today’s affluent clients seek comprehensive luxury experiences rather than isolated products. The integration of Bentley Home into Dar Al Arkan’s portfolio strengthens the company’s position as the Kingdom’s preeminent luxury lifestyle brand, capable of delivering sophisticated living environments that meet international standards of excellence.

Synergies with Dar Al Arkan’s real estate portfolio

The Bentley Home partnership creates natural synergies with Dar Al Arkan’s extensive real estate portfolio, which includes collaborations with other luxury brands such as Versace, Missoni, and Elie Saab on residential projects throughout the Gulf region and beyond.

Projects like Shams Ar Riyadh, Urban Oasis by Missoni in Dubai, and residences designed in collaboration with global fashion houses now benefit from the additional option of complementary interior furnishings through Dar Al Arkan Interiors. This vertical integration enables the company to offer clients a truly comprehensive luxury real estate experience—from property acquisition through interior design and furnishing.

The expansion of the interiors division also provides Dar Al Arkan with an additional revenue stream that complements its core real estate development business, allowing the company to capture more value across the luxury lifestyle spectrum.

A growing international presence

The addition of new Bentley Home showrooms in Saudi Arabia is part of Dar Al Arkan’s broader strategy of international growth and brand elevation. The company has strategically expanded beyond its Saudi origins to establish a significant presence in markets including the UAE, Qatar, Oman, and Bosnia.

This international perspective is reflected in Bentley Home’s own global positioning, with flagship locations in Milan, Jeddah, Dubai, and Riyadh, along with presence in seven Luxury Living stores across major cities including New York, Miami, Los Angeles, and Paris.

For both Bentley Home and Dar Al Arkan, the partnership represents a meeting of like-minded luxury brands with complementary strengths—Bentley brings over a century of British luxury heritage and design excellence, while Dar Al Arkan contributes a deep understanding of the Gulf market and expertise in creating premium living environments.

Setting new benchmarks in luxury retail

The Bentley Home expansion establishes new benchmarks for luxury retail experiences in Saudi Arabia. The showrooms are designed not merely as points of sale but as experiential destinations where clients can immerse themselves in the world of Bentley design and craftsmanship.

This approach aligns with global trends in luxury retail, where brands increasingly focus on creating memorable experiences rather than simply displaying products. By bringing this sophisticated retail concept to Saudi Arabia, Dar Al Arkan is helping to elevate the Kingdom’s luxury retail landscape to international standards.