During a year in which smiles were hidden behind masks and hugs largely forbidden, the #SupportCy network found a way to give moments of joy and warmth to 2,500 children. This was achieved through the #VirtualSanta initiative, from December 15 to 30, and involved virtual meetings with the children the network reached out to.
Santa Clause, using computer, tablet and mobile phone screens as his vehicle, met children both in Cyprus and abroad. They had the opportunity to see a fairytale-like setting and chat with Santa in a question and answer session. The initiative included chatting to children at Makarios hospital, the Pediatric Oncology centre, children who have been infected with Covid-19 and were in quarantine, as well as children with special needs.
Interest in the #VirtualSanta initiative surpassed every expectation, being embraced and positively commented on by a large number of people online.
#VirtualSanta has been added to the numerous activities and initiatives of the #SupportCy network which will continue supporting people in effective and significant ways.
#VirtualSanta was made possible due to the #SupportCy network with help from the Bank of Cyprus, the Reaction organisation, and its members, including Petrolina, Marks & Spencer, Nicosia Mall, Public, Unicars, Kean, Arnold’s Digital Printers, Leroy Merlin and Procopiou Medishop.
A video about the initiative can be seen at: https://facebook.com/supportcy/videos/939058059957891/