New platform to support emerging artists

Digital is the way forward. It has been for some time, and with the whole world going virtual this past year it has become even more crucial to show up online. Especially for the arts that have been stripped of their usual spaces and ways to exist. A brand-new start-up dedicated to the arts has just launched its e-commerce store yet it aims to be more than that – a platform to exhibit and showcase up and coming artists.

Visual Space, run by Katerina Patsalidou and Mikaella Melanidou, intends to promote high-calibre emerging and early career artists through online exhibitions and an e-commerce store. With a passion for the arts and a desire to celebrate diversity, the platform pursues a rigorous selection process to provide art lovers with affordable artworks, exclusive to the site. It has launched already with 11 artists featuring and selling their work.

Co-founder, Chief Art Officer and Curator Melanidou is an artist herself and her artwork often takes a critical view of current social, political and cultural issues, where it explores the varying relationships between culture and fine art. CEO and co-founder Patsalidou also has an arts background with studies in theatre and arts cultural management. Now she is based in London working as a Digital Marketing Manager at the Cyprus High Commission Cultural Section. Along with Andreas Skoufaris, the Digital Marketing Manager, they’re ready to introduce Visual Space to the world’s art scene.

“The new platform,” say its founders, “is an effort to offer a solution to artists who are struggling to make a living from their art practice and to art lovers who are interested in art, but simply cannot afford to buy really expensive artworks.” But that’s not all. Apart from representing artists from all over the world, hosting online exhibitions and selling affordable art, Visual Space also offers an art advisory service. A one-to-one consultation to find exactly what you are looking for and for free.

Visit the site at www.visualspc.com