Cyprus in EU top three for social media use

Cyprus ranked third highest among EU member states in terms of percentage of people aged 16 to 74 with an active social media account in 2020.

Around 78 per cent of people interviewed in Cyprus confirmed they use social media regularly, whereas the average figure in the EU stands at 57 per cent, according to a Eurostat report published on Wednesday.

The report was published on World Social Media Day, that falls annually on June 30 and was established in 2010 as a way of recognising the impact that social media has had on society.

Compared to 2011, which marked the first year in which such a report was carried out, 36 per cent more people in the EU are using social media.

Eurostat defines active participation as creating a user profile, posting statuses and sending messages.

Among EU member states, the social network participation rate was highest in Denmark (85 per cent), ahead of Belgium (79 per cent), Cyprus (78 per cent Finland (75 per cent) and Hungary (74 per cent).

Among young people in the EU, which the report included in the 16 to 24 age bracket, almost nine out of 10 people had an active social media profile, whereas only one out of five people aged 65 to 74 used social media regularly in 2020.