Cyprus Mail
Business International

No direct impact on sales from Ronaldo snub -Coca-Cola CFO

ronaldo reuters

Coca-Cola has not seen any direct sales impact after Portugal soccer player Cristiano Ronaldo removed two bottles of its soda placed in front of him at a Euro 2020 press conference in June, the beverage giant’s finance chief said on Wednesday.

Ronaldo, a health fanatic with an aversion to carbonated drinks, snubbed the brand by holding a bottle of water and saying “agua”, Portuguese and Spanish for water.

His action sent the internet into a frenzy and briefly wiped off billions of dollars from the company’s market capitalization.

“You have to take the long view on these partnerships. You’re always going to have some events that don’t necessarily go your way and we just deal with them and manage them as such,” Coca-Cola Chief Financial Officer John Murphy said in an interview.

“Our commitment to these major tournaments has not been affected,” Murphy added.

The soda maker raised its full-year sales and profit forecasts on Wednesday, as demand bounces back from pandemic lows for its beverages following the re-opening of theatres, restaurants and stadiums. read more

Related posts

Heineken doubles profit, warns on costs

Reuters News Service

HSBC profit more than doubles, loan-loss fears ebb as economies rebound

Reuters News Service

Twitter’s Dorsey leads $29 billion buyout of lending pioneer Afterpay

Reuters News Service

Sun-seekers enjoy European summer ‘workcation’ before office return

Reuters News Service

Pfizer, Moderna raise Covid-19 vaccine prices for EU

Reuters News Service

The Cyprus tech hub, data centres, and the premium on investment

Andrew Rosenbaum