CIIM’s MSc in digital marketing offers excellent career opportunities

Cyprus International Institute of Management (CIIM) is offering full and partial scholarships for local and international candidates who wish to receive a master’s in business management and digital marketing.

Dr Olga Kandinskaia, director of the MBM-MSc Business Management Programme at the CIIM Business School said the Digital Marketing Track for the MBM – MSc Business Management has been designed in collaboration with the leading Digital Marketing professionals from abroad.

“Our master students will qualify to receive the Professional Diploma in Digital Marketing issued by the Digital Marketing Institute (DMI) of Ireland… the world’s leading professional institute in the field of digital marketing,” she said.

The DMI’s Professional Diploma is “the most widely taught, industry-accredited qualification,” the director said.

According to Kandinskaia, the digital marketing track is ideal for anyone involved in the planning, implementation and measurement of digital strategies. Combining a broadly based business degree – such as CIIM MBM (MSc in Business Management) – with the specialised knowledge in such a growing area as digital marketing is an excellent career opportunity for a recent university graduate.

The digital marketing skill set will open up new career opportunities for postgraduate management students as there is an increasing demand in Cyprus and abroad for such professionals, the director said.

While the job market in Cyprus remains depressed with young graduates struggling to get a job in many professions because companies prefer people with experience, the situation in the digital marketing job market is different.

“Companies begin to realise that young people today are naturally good at using social media, and they also understand better the way young consumers make their choices. This partially compensates for the lack of work experience, and therefore, a young graduate – provided that she or he possesses a credible degree and the right skill set – gets an excellent chance to be hired for a position in digital marketing,” the director said.

CIIM’s MSc Business Management is a rigorous Master programme which equips participants with an international standard of expertise in management aspects.

The core courses cover the four main management functions: managing people, managing operations, managing finances and managing sales/marketing. The MBM of CIIM is accredited by the Cyprus Agency of Quality Assurance and Accreditation in Higher Education (CYQAA).

The CIIM MBM is currently accepting applications for the academic year 2021/2022 with full and partial scholarships available for qualified candidates from Cyprus and from abroad.

Read more about the CIIM MBM Digital Marketing Track: https://www.ciim.ac.cy/msc-business-management/digital-marketing-track/

Apply for admission to CIIM MBM by completing the application form found here, or by emailing [email protected]  or by calling 77772446.

To find information about the Digital Marketing Institute www.digitalmarketinginstitute.com.

To contact Dr Olga Kandinskaia [email protected].